Creative Director, B2B Content Systems.
I make new technology make sense to the people who have to buy it. That has been the job in every wave, from programmatic ads to computer vision. Since 2024 I also build the AI workflows behind the work, so a small team can keep making it at quality.
Dibbs · GumGum · Adweek BrandShare · Chango — 15 years of brand and content for marketing technology. Greater Boston · open to hybrid or remote
now playing · updated 7 Oct 2026
Fresh from the mods.
The newest output from the content mods I run: weekly shows, films and small products. Newest first.
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mrwilson filmswatercolor
Nobody Was Awake
7 Oct 2026
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mrwilson films90s clipart
Six Prompts, No Ideas
7 Oct 2026
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mrwilson filmscrude 3D
The Sorting Depot
6 Oct 2026
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mrwilson films90s clipart
Market Day
6 Oct 2026
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After Hours at the Gallery
6 Oct 2026
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mrwilson filmsflat toon
The $10M Playbook, Performed
2 Oct 2026
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mrwilson filmscrude 3D
Everything Wrong With Your Posts
2 Oct 2026
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Week 2 recap, the LinkedIn cut
24 Sep 2026 · redacted for LinkedIn: first names only, the lore and the group-chat footage blacked out
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A stat card for Mom
10 May 2026 · made for an invented mom
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The coach's app
1 Mar 2026
dig in
Three ways into the work.
The builds I run every week, the work from every wave, and the lab where I try the new tools first.
- Builds AI workflows and tools a team runs every week, on-brand and measured. See builds →
- The work Campaigns, guides, films and writing for brands and machine-learning companies. See the work →
- The lab mrwilson lab, my client builds and my own tools, from League Guys to the Workshop; and YesterYears, a long-term initiative in family pilots. See the lab →
what I can do for you
What I'll do for your team.
Four things I've done for every team I've joined, from ad tech to AI. I bring the ideas and the know-how, pitch in wherever the work needs me, and keep it fun to make.
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Make your product make sense.
Your product is hard to explain, and buyers won't wait for it. I find the one clear idea, then turn it into the launch, the guide and the story your sales team can tell in a sentence.
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Creative people remember.
Films, campaigns and brand work with a real idea behind them, and a sense of humor when it fits. Made with your team, so it sounds like you.
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Your numbers, turned into stories.
Research, results and product data become reports, recaps and films people actually finish. Sales gets something to send, and leadership gets something to show.
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More good work, with the team you have.
I set up the AI workflows that take the busywork off your team's plate, in your brand's voice and to your quality bar. Your people get their time back for the ideas.
made the work forGumGumAdweek BrandShareDibbsChango
where it ranTechCrunchHBR (sponsored)Ad AgeDigidayAdweek
how I work with your team
Inside your team, inside your tools.
Listen first
Your buyers, your product and the way your team already works. I learn them before I pitch a single idea.
Find the idea
One clear idea the whole team can get behind, so everyone pulls in the same direction.
Make it together
Sales, product, design and the tools in one room. I'm happy to lead it, pitch in or clear the way.
Ship it, and keep it going
Out the door in your voice, measured the way you count. Your team keeps what we built, so the next one comes faster.
Easy to work with, fun in the room and serious about the work. Since 2024 that includes building real AI systems, not just trying the tools.
Three ways to start
the waves
Same job, every wave.
Every few years marketing gets a new machine. My job has stayed the same: find the idea, make the technology make sense, and bring the creative, the sales team and the tools together to ship it. AI is the newest tool in the kit, and now I build with it myself.
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2012–2016
Programmatic, ad tech and SaaS
Chango · Adweek BrandShare
Made programmatic advertising make sense to the people buying it, then made sponsored guides and magazines for ad-tech and SaaS brands at Adweek.
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The Programmatic Mind
The quarterly print magazine for CMOs about programmatic. Editor, then editor in chief.
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WyNK: Programmatic & Politics
A print magazine and hub on programmatic and politics, made for The Trade Desk.
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Things Millennials Hate to See in Ads
The words millennials hate to see in ads. It ran 11.5 times Adweek's page-view benchmark.
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2017–2022
Applied AI and computer vision
GumGum · Dibbs
Made machine learning make sense to brands and buyers, at GumGum and then Dibbs.
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Pearl launch videos
Pearl's brand film and launch videos. I produced them.
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Art.ificial
A public Turing test for AI art. Two awards at the 2019 Effective Digital Marketing Awards.
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Contextual Advertising: The New Frontier
A 360 program on contextual advertising, with the video "A Walk Down Contextual Lane".
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2024–now
Agentic and generative AI
mrwilson lab · YesterYears
Same job. Now I build the AI workflows that make the work, myself.
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League Guys
A weekly recap show, written, drawn and voiced from my fantasy league's results.
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mrwilson films
A LinkedIn post in, a 30-second film out, each episode in its own look.
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YesterYears tribute films
Memorial films cut to a family's song, from their photos and home video. In family pilots.
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More of the work
Everything else, by wave. Each opens its own page.
2012–2016 Programmatic, ad tech and SaaS
- The Marketer's Matching Game A memory game of visual-marketing stats, made for GumGum on Adweek.
- The Straightforward Guide to In-Image Advertising A print guide for GumGum on in-image ads, from the Straightforward Guide series.
- The Straightforward Guide to Visual Intelligence Why social listening was turning visual: a print guide for GumGum.
- The Straightforward Guide to Mobile Ad Measurement How to measure what mobile ads actually do: a print guide for 4INFO.
2017–2022 Applied AI and computer vision
- The Visionary GumGum's AI site and newsletter: 3,000 → 7,952 subscribers.
- Turbo Tour A racing-sim arcade that toured auto agencies: a $25K tour, $300K+ influenced revenue.
- The Social Side of Sports Sponsorships A co-branded guide with Adweek: 1,068 of 1,450 leads handed to sales.
- The Mathless Guide to Neural Networks A three-part TechCrunch series on neural networks, without equations.
- BrandRx: The New Brand Safety Crisis A brand-safety research report with Digiday, styled like a medical guide.
- Erase the Skip Button A video program with Adweek on better pre-roll: about 16 short videos and a song.
- The Computer Vision Big Mac An account-based marketing kit with an augmented-reality surprise.
- The Internet of Eyes An HBR sponsored research report on computer vision in the enterprise.
- AI AI AI AI World GumGum's first AI guide for marketers, with an Adweek immersive story.
- Cognitextual A neuroanalytic study of contextual ads, made with SPARK Neuro.
- A.N.N. Learns to See A three-episode animated series on how computers learn to see.
- The dibbs.io relaunch The relaunched site for a collectibles fintech.
2024–now Agentic and generative AI
- A church's week, from one upload One upload a week updates a church's site and sets up its livestream.
- Claims that file themselves Claim emails read, checked and filed. A proof of concept, with a public demo.
- Team celebration films A photo and a one-line note become a short film for the team channel.
- Text Mom Your Stats A Mother's Day product: answer a few questions, text her the stat cards.
- The three-way lyric reader One live state drives the room screen, the stream overlay and a phone.
- mrwilson, the open-source CLI A zip code in, a one-page brief out. Open source on PyPI.
- Deke Sports A youth-sports coaching app: brand, spec and prototype, built with AI.
- The chunky-word tool Every 3D word on this site came from it.
All 14 builds → · The whole catalog → · Sources and case files → · All 222 pieces in the work list →
bryan bartlett
Tell me what your team makes every week and where it gets stuck.