the work
Campaigns, guides and films that made machine learning make sense.
For brands and machine-learning companies. Every piece shows my role and where it lives today.
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GumGum · 2018 · guides and research
The Internet of Eyes
An HBR sponsored research report on applied computer vision in the enterprise.
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GumGum · 2017 · guides and research
AI AI AI AI World
GumGum's first AI guide, an illustrated guide for marketers with an Adweek immersive story.
In the work list →
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GumGum · 2017 · guides and research
BrandRx: The New Brand Safety Crisis
A brand-safety research report with Digiday, styled like a medical guide.
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GumGum · 2019 · guides and research
Cognitextual
A neuroanalytic study of contextual ad effectiveness, made with SPARK Neuro.
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GumGum · 2018 · campaigns and experiences
Contextual Advertising: The New Frontier
A 360 program on contextual advertising, with the video "A Walk Down Contextual Lane".
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GumGum · 2017 · campaigns and experiences
The Computer Vision Big Mac
An account-based marketing kit with an augmented-reality surprise.
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GumGum · 2018 · video and animation
A.N.N. Learns to See
A three-episode animated series about how computers learn to see.
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GumGum · 2019 · video and animation
Pearl launch videos
Launch social videos and a logo animation for a dental AI launch.
In the work list →
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GumGum · 2017 · magazines and editorial
The Mathless Guide to Neural Networks
A three-part TechCrunch series on how neural networks learn, without equations.
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Chango · 2015 · magazines and editorial
The Programmatic Mind
A quarterly print magazine for CMOs about programmatic advertising.
In the work list →
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Dibbs · 2022 · brand and web
The dibbs.io relaunch
The relaunched site for a collectibles fintech, built in HubSpot.
See the archived copy ↗
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GumGum · 2017 · magazines and editorial
The Visionary
GumGum's editorial site and newsletter, made to make AI and computer vision make sense to everyone.
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GumGum · 2018 · campaigns and experiences
Turbo Tour
A racing-simulator arcade cabinet that toured auto agencies for six weeks, as account-based marketing.
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GumGum · 2017 · guides and research
The Social Side of Sports Sponsorships
A co-branded guide with Adweek on what sports sponsorships earn on social, with a landing page and a new sales deck.
See the archived copy ↗
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Adweek · 2016 · magazines and editorial
WyNK: Programmatic & Politics
Issue 1 of WyNK, a print magazine and digital hub on programmatic advertising and politics, made for The Trade Desk.
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Adweek · 2016 · magazines and editorial
Things Millennials Hate to See in Ads
A survey-based list for Odyssey on Adweek, under my byline, that ran 11.5 times Adweek's page-view benchmark.
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Adweek · 2016 · campaigns and experiences
The Marketer's Matching Game
An interactive memory game on Adweek, made for GumGum, that paired visual-marketing channels with the stats behind them.
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Adweek · 2016 · guides and research
The Straightforward Guide to In-Image Advertising
A print and PDF guide for GumGum on in-image advertising, from Adweek BrandShare's Straightforward Guide series.
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Adweek · 2016 · guides and research
The Straightforward Guide to Visual Intelligence
A print and PDF guide for GumGum on why social listening was turning visual.
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Adweek · 2016 · guides and research
The Straightforward Guide to Mobile Ad Measurement
A print and PDF guide for 4INFO on measuring what mobile advertising actually does.
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GumGum · 2018 · video and animation
Erase the Skip Button
A video program with Adweek for GumGum on better pre-roll targeting, starring the "$kip!" characters.
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GumGum · 2018 · video and animation
Sponsorship Targeting with Visual Intelligence
An animated explainer for GumGum on sponsorship targeting with visual intelligence.
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GumGum · 2019 · video and animation
GumGum Advertising Sizzle Reel 2019
GumGum's 2019 advertising sizzle reel, on what its AI reads and where it plugs in.
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- your team · next Your project here Tell me what your team makes every week and where it gets stuck.
Every piece, with my role and where it lives: the full work list (222) →
Results for the teams I've worked with.
Five results from in-house marketing teams. Tap any line to see where the number comes from.
$25K → $300K+ influenced revenue from a $25K event tour, plus $85K in pipelineTurbo Tour, a racing-simulator arcade that toured auto agencies GumGum · 2018–2019 · my role: producer source
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- GumGum case study (credits me as creative)
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- named in the brief
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- LIVE ↗
- work list
- gumgum-003
3,000 → 7,952 subscribers to The Visionary, GumGum's AI newsletter; the best sends opened at 40–44%The Visionary, an editorial site and newsletter GumGum · 2017–2020 · my role: producer source
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- GumGum newsletter reports, 2018–2019
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- named in the brief
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- work list
- gumgum-001
1,068 leads handed to sales from one sports-sponsorship guide (73% of 1,450)The Social Side of Sports Sponsorships GumGum · 2017 · my role: producer source
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- GumGum campaign results, 2017–2018
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- named in the brief
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- ARCHIVED ↗
- work list
- gumgum-007
2 awards Most Effective Content Marketing Campaign and the Chairman's AwardArt.ificial, a public Turing test for AI art GumGum · 2019 · my role: producer source
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- 2019 Effective Digital Marketing Awards
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- named in the brief
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- LIVE ↗
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- read it →
- work list
- gumgum-002
140 sponsored programs and pieces for brand clients, 24 under my bylineeditorial and creative lead for the branded-content studio Adweek BrandShare · 2015–2017 · my role: editorial and creative lead source
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- Adweek BrandShare program records
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- 116 pieces →